Elma Natural Rug

The Elma Collection is a vertically striped area rug framed with whip-stitched edges to help ground your space. This timeless, neutral rug is great for high-traffic living rooms, bedrooms, and dining rooms of many home decor styles. Elma is hand-woven of wool and cotton in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers communities.

As lovers of natural style at Amethyst, we love the warm modern inspired Elma Natural Rug. This item pairs well with other brands such as Cisco Home and is perfect for minimalist homes.

Elma
Elm-01 ELM-01
Natural
Wool | Cotton
Hand Woven

Clean spills, including water, immediately by blotting with a clean, white dry sponge or cloth. Avoid exposure to all liquids. Professional cleaning recommended. Appropriate rug pad is highly recommended on all surfaces to prevent slipping, add cushion, and improve durability. Expect shedding. For vacuuming, use a vacuum cleaner without beater bar or one where you can set the bar to the highest pile setting. If your vacuum has variable power settings, set on low. Vacuum full length of the rug, turn and repeat to the next area, rather than back and forth motion.

At Amethyst, each rug is personally vetted by Monica with our core values in mind: individuality, honest materials, and true livability — for children, pets, and generations.

We don’t carry disposable rugs. If a rug sheds excessively, wrinkles, resists cleaning, or won’t hold its own alongside your investment furniture, it doesn’t make the cut.

Great in real life, not just photos.

Our rugs are chosen for real homes — not just photos.  Designed to handle vacuuming (without the beater bar friends!), traffic, and everyday life.

Our secret cleaning hack.

Most of our natural fiber rugs respond beautifully to soaking in hydrogen peroxide and dabbing with a paper towel to remove stains like pet spills, chocolate, spaghetti sauce, etc.  Many can even be refreshed outdoors when needed. When in doubt — just ask. We’re happy to guide you on care with more specifics than the care label gives you.

Exchanges welcome.

We stand behind our quality. Your rug purchase may be exchanged or returned for store credit within 7 days if you’re unsure about size or color.

Quick & cheerful rug advice.

Our rug advice is free and honestly? It's what we built our business on. We’re invested in helping you choose the right piece the first time — which is why we offer complimentary mock-ups and expert guidance grounded in first hand rug experience instead of encouraging you to order multiple heavy rugs “just to try.”

Standard Delivery — $0 (delivers in 4-12 days)

Request a free mock-up or chat with our design team to find the perfect piece.

Read our exchange policy.